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Pininfarina and Vard Electro: a new Helm Station at the MYS

Turin/Ålesund, September 23, 2021 – Pininfarina Nautical, the Italian design house’s division dedicated to nautical design, and Vard Electro a subsidiary of VARD, a Fincantieri company, present an innovative helm station for mega yachts and large working vessels, based on their SeaQ Integrated Bridge System. 

The new helm station designed by Pininfarina for Vard Electro will be officially unveiled today at the prestigious Monaco Yacht Show, where it will be possible to live, in an immersive way, the sensations generated by experiencing the control cabin through the use of virtual reality and augmented reality technologies. 

In the development of the new bridge system, Vard Electro has exploited the strong synergy effects within the Fincantieri group. By incorporating the group’s unique experience from the super yacht market, the new SeaQ Integrated Bridge has been carefully designed and developed with the operator in focus, ensuring an intuitive user interface and seamless integration with maritime systems.

Pininfarina has completely redesigned the user experience of the control cockpit, taking suggestions of aviation and sports car inspiration, combining a technical soul with the comfort of a lounge. The choice of taking care of the command area stems from the desire to give greater importance to the journey, both for those who drive the ship and for the spectators who want to enjoy the landscape from the control cabin.

The design of the helm station created by Pininfarina is characterized by suspended and aerodynamic shapes. The control seats seem to float in the air, while the central double-sided screen that divides the two driving positions is made of glass and is completely transparent when switched off, further emphasizing the sense of lightness. The technical island, highly technological, contrasts with the presence of an analogical element positioned under the screen, the compass, that embellishes the interior environment, creating a connection between past and future. Furthermore, the lines drawn by the Pininfarina’s pencil are emphasized through the use of lights, that create a connection between the driving and the relaxation areas, giving shape to a unique environment.

“It is a pleasure to see our SeaQ Bridge product also integrate into a sleek and luxurious helm station, specifically designed by our Partner Pininfarina. I am sure that also captains sailing with awesome yachts will appreciate the benefit of our maker independent technology, able to integrate all the electronic bridge systems by an intuitive and human centric solution”, says Andrea Qualizza, CEO & General Manager at Vard Electro.  

“We are delighted to have entered into this partnership with VARD Electro”, says Silvio Pietro Angori, Pininfarina CEO. “In the new helm station, our Nautical design team leveraged on its holistic competencies, from the user experience to the interior design. We are proud of the result: thanks to the blend of skills, we have delivered an innovative user experience of the control cockpit”.

Come to visit us at Monaco Yacht Show, 7, Rue Suffren Reymond – Montecarlo Stand QJ20, 22-25 September.


Pininfarina Nautical

Pininfarina is an internationally renowned design house, an emblem of Italian style around the world
for over 90 years, with offices in Italy, Germany, China and the United States. Since the 1980s, Pininfarina has established itself as a world leader in the nautical sector, designing the interiors and exteriors of the most exclusive motorboats and sailing boats, developing, over the years, important collaborations with clients such as Beneteau, Primatist, Oceanco, Fincantieri, Rossinavi, Wally, Princess and Persico Marine. With its roots in the automotive industry, where the company boasts masterpieces created for prestigious brands such as Ferrari, Alfa Romeo, Maserati and BMW, Pininfarina has extended the values of the brand and its own distinctive elements, becoming a 360° design house. The company is active with more than 600 projects in transportation design (yachts, airplanes, private jets and people-movers), industrial design (electronics, sports articles, furniture, equipment and machinery, consumer goods, graphic design and packaging), architecture and interiors (residential projects, hospitality, sports and commercial structures), customer experience design and user interface design.


Vard Electro

Vard Electro is a globally recognized and trusted provider and advisor of marine electrical systems. In close cooperation with the customer, Vard Electro offers effective and environmentally friendly solutions with a focus on optimization of the operational performance. This includes reliable and user-friendly systems and efficient service throughout the vessels’ lifetime. Vard Electro works with all established brands in the market, thereby giving customers smart solutions with a high degree of flexibility.
Currently, Vard Electro has installed its equipment onboard more than 300 vessels, including complete systems for power management, propulsion, automation, and navigation. The company is strategically located across the world and operates globally.
www.vard.com/products-and-services/electro /     |     www.linkedin.com/company/VARD 

SeaQ
Conforming to the highest industry standards, every SeaQ product and solutions can be delivered individually or as part of a larger integrated package, contributing to the competitiveness of VARD and meeting market needs and expectations. Vard Electro’s product range consists of the product groups; SeaQ Bridge, SeaQ Power, and SeaQ Control.


 

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